Outline.

Brand Strategy
Creative Direction
Art Direction
Graphic Design

Ideas.
Raleigh Paper
is one of Australia's leading paper merchants. In a period of change throughout 2008– Raleigh unfortunately lost alot of their own brand identity. Emerging in 2009 as a newly restructured business, Raleigh asked us to re-establish their own brand values with an internal communications program developed to align all team members to the company's new brand values and brand personality.

Credits.
Project Partner
XXVI


Brand Platform Pocket Guide.

Brand Platform Pocket Guide.